Description

Build the Business Behind Your Music

Having good music is only the beginning.

Independent artists also need a recognizable brand, professional content, a clear release strategy, consistent promotion and a plan for turning attention into revenue.

Without those pieces working together, strong songs and videos can easily be released, briefly promoted and forgotten.

The Urban Grind TV Management 90-Day Artist Business Development Program provides independent artists with experienced strategy, structure, accountability and professional creative support.

This is Level One of the Urban Grind TV Management system: building the business before pursuing traditional percentage-based management.

More Than Music Promotion

This program is not a one-time promotional post or a promise of overnight success.

We examine the complete artist business, including:

• Brand identity and professional presentation
• Music catalog and active releases
• Content and social-media presence
• YouTube presentation and optimization
• Release planning
• Audience awareness
• Promotional spending
• Monetization opportunities
• Long-term career direction

Every artist enters the program at a different stage. Your 90-day strategy will be customized around your existing catalog, platforms, goals, content, budget and most urgent business needs.

What the Program Includes

Artist Brand and Business Assessment

The program begins with an assessment of your music, brand, catalog, digital presence, promotional activity and current business foundation.

This allows us to identify what is working, what is missing and where your time and money should be focused.

Customized 90-Day Development Strategy

You receive a personalized plan designed around your current stage and primary goals.

Instead of trying to do everything at once, we identify the most important priorities and build them in the correct order.

Two Private Strategy Meetings Each Month

Meet directly with Urban Grind TV Management twice each month to discuss:

• Current progress
• Branding decisions
• Release planning
• Content direction
• Promotional opportunities
• Upcoming investments
• Challenges and next steps

These meetings provide professional guidance and accountability throughout the program.

Written Monthly Action Plan

Each month includes a written 30-day action plan outlining the priorities, deadlines and recommended next moves for your artist business.

The goal is to replace random activity with focused execution.

Brand-Building Strategy

We help strengthen how your artist name, story, visuals, music and professional materials work together.

Consistent branding helps listeners, media professionals and potential partners recognize and understand who you are.

Release Strategy

Receive strategic guidance for one active single, music video or project at a time.

Release planning may include:

• Selecting the primary project
• Establishing a release timeline
• Organizing promotional content
• Identifying required materials
• Coordinating announcements
• Planning follow-up content
• Determining appropriate promotional services

A release should be treated like a campaign—not simply uploaded and forgotten.

Monthly Content and Release Calendar

We help organize what should be created, released, promoted or updated throughout the month.

This gives your content a purpose and creates greater consistency around your artist brand.

Up to Six Creative or Optimization Deliverables Monthly

Your customized program includes up to six approved creative or optimization deliverables each month.

Depending on your specific needs, these may include:

• YouTube thumbnails
• YouTube titles and descriptions
• Video keywords and tags
• Promotional graphics
• Release artwork
• Social-media campaign graphics
• Website content updates
• Electronic press kit updates
• Streaming-profile guidance
• Metadata organization
• Calls to action and link placement
• Monetization setup guidance

The exact combination will be selected according to your approved monthly action plan. The program includes up to six total deliverables—not six of every available service.

Major redesigns, music-video editing, full website development, advanced animation and services outside the approved monthly scope require separate pricing.

Digital Platform Optimization

We review how your content is presented across applicable platforms and recommend improvements that can strengthen organization, professionalism and discoverability.

Optimization may improve how content is presented and understood, but specific views, subscribers, streams, audience growth or platform acceptance are not guaranteed.

Monetization Guidance

Artist development must eventually lead toward sustainable business.

Depending on your current stage, monetization guidance may include:

• Organizing your music catalog
• Reviewing available revenue channels
• Strengthening calls to action
• Connecting content to products or services
• Preparing for platform monetization
• Identifying merchandise or direct-sales opportunities
• Evaluating appropriate promotional investments

This program does not guarantee a specific amount of income. Its purpose is to help create a more organized foundation from which revenue opportunities can be developed.

Quarterly Press-Release Draft

The 90-day program includes one professionally written press-release draft for a selected release, announcement, accomplishment or project.

Press-release distribution and guaranteed media placement are not included and may be purchased separately.

Monthly Progress Review

Each month, we evaluate completed work, current challenges, available performance information and the next priorities.

At the conclusion of the program, you receive a final review covering progress, remaining gaps and recommended next steps.

Preferred-Client Pricing

While actively enrolled, program participants receive preferred-client pricing on qualifying Urban Grind TV services.

Eligible services may include:

• Urban Grind TV Spotlight appearances
• Music-video production
• Television and radio promotion
• Graphic design
• Photography
• YouTube services
• Website development
• Music-video distribution
• Press-release distribution
• Charting campaigns
• Additional promotional services

Discounts vary by service and will be provided before purchase.

Third-party charges, media costs, travel, filing fees and outside vendor expenses are separate and may not qualify for discounted pricing.

Program Leadership

The program is personally guided by Wally Lockard III, J.D., Mr. Music, TV & Sports, Founder and Executive Producer of the 30× award-winning Urban Grind TV.

With more than 24 years of experience in music, television, radio, production, promotion, artist development and entertainment business strategy, Wally provides developing artists with experienced professional direction—not simply a management title.

Who This Program Is For

This program is designed for independent artists who:

• Have music but need a clearer business strategy
• Need stronger and more consistent branding
• Want professional guidance before spending more money
• Have an existing catalog that needs better presentation
• Need help organizing releases and promotional content
• Are willing to follow a structured 90-day plan
• Understand that building a sustainable artist business takes time and consistent effort
• Want to work toward becoming ready for professional management

This Program Is Not For Artists Who:

• Expect overnight success
• Want guaranteed views, streams, followers or revenue
• Are unwilling to complete assigned action steps
• Want unlimited creative work or daily access
• Expect management, bookings or promotion without compensation
• Are looking for someone else to fund their career
• Are unwilling to invest consistently in their own business

What Is Not Included

The monthly program fee does not include:

• Music-video production
• Recording, mixing or mastering
• Paid advertising
• Paid promotional campaigns
• Charting campaigns
• Press-release distribution
• Travel or lodging
• Distribution or registration fees
• Third-party expenses
• Booking-agent services
• Contract negotiation or signing authority
• Daily social-media management
• Unlimited calls, messages, revisions or creative services
• Guaranteed placements, streams, income, deals or representation

Program Investment

Programs start at:

$650 per month

A minimum three-month commitment is required.

Minimum 90-day investment: $1,950

Customized programs requiring additional deliverables, production, promotion or campaign management may be priced higher.

Enrollment is limited to ensure each participating artist receives personal attention, professional strategy and meaningful guidance.

From Development to Management

Experienced managers typically work for a percentage of the artist’s income. For that relationship to make business sense, the artist usually needs consistent revenue, measurable momentum and active opportunities.

The Level One Artist Business Development Program is designed to help build that foundation.

Completing the program does not guarantee representation. Artists who demonstrate professionalism, consistency, momentum, income potential and active business may be considered for higher-level services or premium representation through Urban Grind Management, which is separate and offered by invitation only.

Build Something Worth Managing

This program is not about giving someone a management title before there is enough business to manage.

It is about developing the brand, strategy, presentation, consistency and business foundation behind your music.

Stop releasing without a plan. Start building an artist business that can grow, create opportunities and move toward monetization.

Apply for Urban Grind TV Management Level One today.