Wally Lockard III, J.D. | Executive Producer • Entrepreneur • Recording Academy Member

Wally Lockard III, J.D., is the Executive Producer and Founder of Urban Grind TV & Radio, a 28× award-winning media platform, and Founding Partner of Urban Grind Management, a premier talent and brand management company shaping the future of entertainment.

A visionary entrepreneur, author of Music Is My Business, and member of both the Recording Academy (GRAMMYs) and Latin Recording Academy, Wally has dedicated over two decades to building bridges between music, media, and culture.

As Manager and Executive Producer for NBA Legend Horace Grant and the acclaimed series Legends in Session with Horace Grant, Wally continues to expand Urban Grind’s impact into sports and storytelling. His mission is simple yet powerful: to amplify creators, celebrate legacy, and build the next great American entertainment empire—Built from the Grind.

John Daniel – 28x Award-Winning TV Director, Editor & Photographer

John Daniel is an accomplished TV director, editor, and photographer with an impressive 28-time award-winning career. A core member of Urban Grind TV since its early days, he joined the team around Season 3, playing a pivotal role in shaping its visual storytelling. His expertise extends beyond television—John has directed music videos that premiered on MTV Live, BET Jams, and Music Choice, bringing artists’ visions to life on major platforms. A Columbia College graduate, John is also a licensed drone pilot and an avid collector, blending technical skill with creative passion. His dedication to the craft continues to push the boundaries of music and television production.

Randy Chertkow – Business Manager, TV Producer, Musician, Author & IT Professional

Randy Chertkow is a multi-faceted industry expert, serving as the business manager for Urban Grind TV, a TV producer, musician, author, journalist, public speaker, and instructor. Randy has written multiple books with major publishers about the music business, including the Indie Band Survival Guide and Making Money With Music. With a passion for music and media, he has educated countless artists on monetization and career strategies. Beyond entertainment, Randy is an enterprise-class IT professional with over 20 years of experience as an infrastructure architect for Fortune 500 companies and a sales engineer for a major software vendor. Holding a business bachelor’s degree and an M.S. in Computer Science: Data Communications with a secondary focus in AI, he blends creativity with technical expertise, making him a powerhouse in both the entertainment and tech industries.

Shawn “Sinista” Jackson – TV Producer, Artist, Label Owner

Shawn “Sinista” Jackson is a TV producer, artist, and founder of Sinista Music Group. As a key member of Urban Grind TV, he has helped the platform win multiple Best TV Show awards. His label’s artist, Thot Boy Zello, debuted on BET Jams and MTV Live, with a single that charted #30 on the iTunes Hip-Hop Charts, earning a music plaque. With a passion for music and media, Shawn continues to elevate independent artists and shape the future of entertainment.