Wally Lockard III, J.D. – Executive Producer, Entrepreneur & Recording Academy Member

Wally Lockard III, J.D., is the Executive Producer of Urban Grind TV, a 28-time award-winning media platform, and a member of both the Recording Academy (Grammys) and the Latin Recording Academy. A visionary entrepreneur and author of Music is My Business, he has helped launch countless artists and brands through TV, radio, and digital media. With over two decades in entertainment, Wally continues to push boundaries, shaping the future of independent music and media.

John Daniel – 28x Award-Winning TV Director, Editor & Photographer

John Daniel is an accomplished TV director, editor, and photographer with an impressive 28-time award-winning career. A core member of Urban Grind TV since its early days, he joined the team around Season 3, playing a pivotal role in shaping its visual storytelling. His expertise extends beyond television—John has directed music videos that premiered on MTV Live, BET Jams, and Music Choice, bringing artists’ visions to life on major platforms.

A Columbia College graduate, John is also a licensed drone pilot and an avid collector, blending technical skill with creative passion. His dedication to the craft continues to push the boundaries of music and television production.

Randy Chertkow – Business Manager, TV Producer, Musician, Author & IT Professional

Randy Chertkow is a multi-faceted industry expert, serving as the business manager for Urban Grind TV, a TV producer, musician, author, journalist, public speaker, and instructor. Randy has written multiple books with major publishers about the music business, including the Indie Band Survival Guide and Making Money With Music. With a passion for music and media, he has educated countless artists on monetization and career strategies. Beyond entertainment, Randy is an enterprise-class IT professional with over 20 years of experience as an infrastructure architect for Fortune 500 companies and a sales engineer for a major software vendor. Holding a business bachelor’s degree and an M.S. in Computer Science: Data Communications with a secondary focus in AI, he blends creativity with technical expertise, making him a powerhouse in both the entertainment and tech industries.

Shawn “Sinista” Jackson – TV Producer, Artist, Label Owner

Shawn “Sinista” Jackson is a TV producer, artist, and founder of Sinista Music Group. As a key member of Urban Grind TV, he has helped the platform win multiple Best TV Show awards. His label’s artist, Thot Boy Zello, debuted on BET Jams and MTV Live, with a single that charted #30 on the iTunes Hip-Hop Charts, earning a music plaque. With a passion for music and media, Shawn continues to elevate independent artists and shape the future of entertainment.

Athena Del Valle – Award-Winning TV Host, Published Model, Makeup Artist & Business Owner

Athena Del Valle is a multi-talented TV host, published model, makeup artist, and business owner with a passion for beauty and entertainment. As an award-winning host on Urban Grind TV, she brings charisma and insight to every interview. Her work as a model has been featured in numerous publications, while her expertise as a makeup artist allows her to enhance beauty both on and off-camera. As a driven entrepreneur, Athena continues to build her brand, inspiring others with her creativity and business acumen.

Thot Boy Zello – Award-Winning TV & Radio Host, iTunes Charting Artist

Thot Boy Zello is an award-winning TV and radio host, iTunes charting artist, and dynamic entertainer signed to Sinista Music Group. His hit single “Talk A Lot” catapulted him into the spotlight, earning features on BET Jams and MTV Live while building a strong buzz in the industry. A high-energy performer, Zello has toured across the country, captivating audiences with his electrifying stage presence. His charisma and engaging personality make him an unforgettable force in music and media.